Eva Longoria Talks Turning 50 and Beauty Tips

Tonight, while getting her hair done for a dinner party during the Cannes Film Festival, Eva Longoria hopped on Zoom with me to chat about everything from faux lashes to female filmmakers. Attending the international fête on behalf of L’Oréal Paris, a brand she’s worked with for two decades as an ambassador, the actress will celebrate her 20-year milestone, as well as the 2025 Lights On Women’s Worth Award Ceremony, which celebrates women in film. Read our interview below, as Longoria opens up about turning 50, entering her “less is more” era and more.

You recently turned 50! Congratulations—huge milestone. How does it feel?

“So good! The first half of my life has been about saying yes. Yes to moving to Hollywood, yes to going away to college, yes to that job, yes to being an actor, yes to dating him, yes to marrying him. It’s always been about saying yes to everything—as many things as you can. Now, my life is about saying no and really curating my life. I’m reserving my time for very special things, very special people and very special moments. I’m making sure that I’m doing less with more quality.”

Have you noticed any changes in your skin as you enter this next chapter? 

“Yes, my skin is actually having a great moment right now and I don’t know why [laughs]. What I’ve noticed is ‘less is more,’ so maybe that’s what’s happening. Maybe I’m finally seeing my skin. Before, whether I was on TV or a red carpet, I was constantly building the illusion of who I am, but now, it’s more of a natural look with natural makeup and natural hair—I say that as I’m putting in extensions right now [laughs].”

I think there’s an exception for the red carpet.

“I think so too!”

In your “less is more” era, what products are you loving?

“Right now, my new favorite is Skin Ink [launching June 1]. It’s a foundation and concealer in one, and it’s so lightweight. You don’t even even feel like you have makeup on, and it’s buildable. And then there’s my all-time favorite: my Magic Root Cover Up. During COVID when people couldn’t go to salons, you couldn’t find it—it was always out of stock because you just spray your roots. It’s long-lasting, doesn’t transfer and has a wide color range. It’s just the best product ever.

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Let me tell you, in my 20 years with L’Oréal, what I’m most impressed with in general in the beauty industry is how technology has really pushed things forward. We expect our products to do more than one thing, like I want my makeup to also be skin care and I want my hair color to also be hair care. L’Oréal has really rose to the occasion when it comes to technology in makeup and hair care.

For skin care, I love the whole Revitalift line. Since I discovered it—back when I did the commercial for it—I’ve become addicted. I love the Eye Serum with the little ball applicator that feels so good and soothing. It has caffeine; it’s depuffing. I go through them so fast, just because of the applicator. I also love the Retinol Night Serum. These are dermatologist-quality products at a very accessible price.”

What is your signature beauty look right now?

“Definitely my brows, a tinted moisturizer—not foundation—and some lashes. I wear the Lashify lashes, so they last a week, and they are super natural-looking. They make me look alive. I’m also into liquid and cream blush—I really like that trend right now—but I’m not big into the blush over the nose and all that stuff. I like the technology in some of the new blushes that are almost like a blush/highlighter or a blush/bronzer or a blush/moisturizer. They do multiple functions, which is really cool.”

“It’s important that festivals have gender equity—it’s important for every industry. But when you’re dealing with film festivals and anything in the media, it has such a far reach, so to be the example that you want to see in the world, I think it’s very courageous for L’Oréal to take that on for female filmmakers. For a brand as global as L’Oréal to take on this initiative and give that platform to women everywhere, is an important thing. These women are making beautiful films—whether it’s in India or China or America or wherever it is—and L’Oréal is giving them the opportunity, the platform, the financing, and applauding them, saying ‘well done.’ It’s giving them the motivation to continue on the path.”